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As the marketing adage goes, it costs more to acquire a new customer than to retain an existing one. To achieve a higher degree of customer loyalty, one of the tactics is relationship marketing, which enables marketers to engage each customer on a personal level, based on that customer’s specific needs and wants.
What Is Relationship Marketing?
Relationship marketing is a type of marketing that involves nurturing deeper, more meaningful connections with customers to build retention an...
Streamline the car shopping journey at each stage and touchpoints. Enable dealerships and car brands to engage with customers from test drives to after-sale service.
Drive traffic all the way from website to showrooms
Start finding valuable users by identifying their real-time interests. Target each user segment with ads of car models that they would enjoy. Feature calls to action that will get them to book a test drive and come in.
Leverage social messaging channels to notify existing dealer...
The COVID-19 pandemic has shifted the rules of retail. Traditional bricks-and-mortar commerce is increasingly being replaced by perceptually safer modes of purchase via digital channels. This contactless landscape places new demands on marketers to increase online efforts and investment. It has also led to fresh challenges.
How can you stand out among the ever-increasing digital competition? How can you effectively navigate the increasingly complex customer journey to ensure personali...
What do well-known brands like Look Fantastic, Sky, InterContinental Hotels and Amazon have in common? They have all successfully used upselling as part of their marketing strategy to drive revenue.
While upselling, or offering customers a more expensive or upgraded version of an existing product, is common practice, getting the most from it requires the right tactics.
Instead of trying to win a new customer over, upselling targets people who have already bought your products or servi...
Many online businesses when encountering lower sales tend to focus on analyzing the causes of high shopping cart abandonment rates, instead of putting more effort into understanding online consumer behavior.
You sure can leverage the quantifiable data and make changes to your e-commerce site, such as redesigning user interface and overhauling the content, but to gain a holistic view of your customers, you will need to understand their behavior throughout their buying journey.
Chow Sang Sang named Silver Winner of “Best Use of Smart Data Analytics” at The Loyalty & Engagement Awards 2021
Matching CSS’s large jewelry offerings with the right customers & providing a seamless shopping experience
(Taipei, Taiwan – 27 May 2022) Appier is proud to share the Chow Sang Sang Xmas campaign results in collaboration with Mindshare Hong Kong. This case was named the Silver Winner in the Best Use of Smart Data Analytics category at The Loyalty & Engagement Awards 2022 presented ...
Performance marketing is not a new concept, but recent events have made it more vital now than ever.
The COVID-19 has taken a toll on a number of industries. While companies around the world are starting to figure their way out to recover in the post-pandemic world, many remain cautious. According to the World Federation of Advertisers (WFA), global ad budgets will be down 36 percent in the first half of 2020, and are expected to drop 31 percent for the whole year.
With a lower budget...
Acquiring new customers is much more expensive than retaining an existing one. Repeat customers also bring in a significant portion of the revenue. Studies have shown that repeat customers can generate more than 40 percent of the revenue for a business, and increasing customer retention rates by 5 percent can lift profits by 25 to 95 percent.
For brands offering replenishable products, such as household goods, pet food, beauty essentials, baby products and others, which are consumed r...
When talking about promotional marketing, people usually think about coupons, discounts, and freebies. However, this tactic goes beyond those. From objectives to types of promotion marketing and formulating a promotional strategy, here is a quick guide to help you better understand and execute this crucial aspect of marketing.
What Is Promotional Marketing?
Promotional marketing is the process of communicating your brand and the features and benefits of your product or service to your...
Recommendation engines are everywhere these days. In fact, some of the biggest brands we engage with every day are built around one, including Netflix, Amazon, Google, and Goodreads. Thirty-five percent of purchases on Amazon come from product recommendations. So, what is a recommendation engine, and how does it work?
What Is a Recommendation Engine?
A recommendation engine is a type of data filtering tool using machine learning algorithms to recommend the most relevant items to a par...